Jul 03, 2015 i thought of you when i watched the grateful dead show excerpt on chicagoland tv the other night. About business i learned from the grateful dead, deadhead and business scholar barry barnes proves that the dead s influence on the business. If that last sentence makes you squirm, stay with mei promise there wont be any spin dancing or. From 1965 through 1995, the grateful dead were music pioneers. Covered extensively by the media including the london sunday times magazine, the boston globe, the independent uk, billboard, reuters, upi, abc news, canadian business magazine, the street, and the new york post. The grateful deadrock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes. Letting customers sell burritos from the back of their vw microbus in the parking lot. Halligan uses the term inbound marketing to describe the type of marketing he advocates. Life lessons from the grateful dead concert magical. In the past year alone, two highprofile books have been published on the deads marketing acumen and business prowesseverything i know about business i learned from the grateful dead by barry barnes, and marketing lessons from the grateful dead by boston writers david meerman scott and brian halligan. Since his first grateful dead show as a teenager in 1979, david meerman scott has seen the band over 70 times.
Starting in a moment once in awhile you get shown the light in the strangest of places if you look at it right grateful dead improvisation is to the grateful dead as authenticity is to your. You can not build the largest touring act in rock and roll history without a little help. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty. Brokedown palace grateful dead dead and company version. Lessons from the grateful dead page 1 of 7 by glenn rifkin in the fickle world of music, where groups come and go with amazing rapidity, the grateful dead attracted audiences, sold albums and expanded their product line for 30 years. Using excerpts from the recentlyreleased book, marketing lessons from the grateful dead, the boston globe has an interesting slideshow of. Content marketing lessons from the grateful dead jd. Download it once and read it on your kindle device, pc, phones or tablets. Aug 02, 2010 using excerpts from the recentlyreleased book, marketing lessons from the grateful dead, the boston globe has an interesting slideshow of eight business tips and strategies from the band that.
Jul 20, 2010 marketing lesson from the grateful dead. Brian halligan, coauthor of inbound marketing and david meerman scott, author of new rules of marketing and pr, have joined forces and blended their love of marketing and the grateful dead to extract lessons from the bands thirty some year run to write marketing lessons from the grateful dead. Apr 02, 2010 marketing lessons from the grateful dead webinar 1. By adam perlmutter the lengthy, imaginative improvised excursions that jerry garcia called forth on his electric. The grateful dead can be considered one giant case study in doing social media marketing right, says halligan, hubspot ceo and coauthor of inbound marketing. Five lessons the grateful dead taught me about copyright. The grateful dead removed barriers to their music by allowing fans to tape it, which in turn brought in new fans and grew sales.
Marketing communications departments dictate how a company is to use a logo and corporate colorswith one person in a department billing himself or herself as the logo policeand woe be unto anyone who steps out of line. Download the grateful dead in concert or read the grateful dead in concert online books in pdf, epub and mobi format. Marketing lessons from the grateful dead brian halligan david meerman scott. A fan base revered for their passion and loyalty to the classic rock band and their music. I was never a big fan, more into punk myself, but i was always intrigued by friends who had dozens and dozens of bootlegs of dead shows recordings they personally made, or bought from someone else. The second is a group of folks who werent even born when i first starting going to grateful dead concerts. Marketing lessons from the grateful dead webinar 1. He also writes and speaks about sales, marketing, and public relations. In his book, barnes outlines 10 business lessons that can be learned from the grateful dead, including strategic improvisation, living your values. They taught us that when we free our content, more people hear about you and eventually do business with you. A rich legacy coupled with their legion of diehard fans, affectionately known as deadheads. Marketing lessons from the grateful dead viral marketing and social networking have arrived on the scene after a long, strange trip indeed. Jerry garciastyle lesson a look at the grateful dead guitarists influential acoustic style, which reflected his love of roots music, bluegrass, and modal jazz.
How to truck the brand lessons from the grateful dead. Again i thought of you and saw your note about lessons learned from the grateful dead. Not only did they pioneer the freemium business model by allowing concert attendees to tape the show, but also encouraged their fans to build a community. Sarah that strategy led directly to marketing lessons from the grateful dead, the book i wrote with hubspot ceo brian halligan. Feb 21, 2020 10 tiedied and true marketing lessons from the grateful dead by david meerman scott last updated.
Theres even a book out about marketing lessons from the grateful dead. Includes playthru, video lesson, tabs, chords and lyrics. Click download or read online button to get the grateful dead in concert book now. A tale of the dead, the irs and coffee the revised, 21st century edition of the timeless classic of rock and roll, true love, and incredible adventure. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and. What every business can learn from the most iconic band in history scott, david meerman, halligan, brian on. Apr 01, 2011 business lessons of the grateful dead. Marketing lessons from the grateful dead business wire. Marketing lessons from the grateful dead wiley news room.
Everything i know about business i learned from the. The grateful dead spawned a subculture commonly known as deadheads, folks who. In marketing lessons from the grateful dead, worldrenowned marketer, david meerman scott, and hubspots founder and ceo, brian halligan set out to study this groundbreaking band and share the marketing gems that led to their success. Marketing lessons from the grateful deads reincarnation. So we decided to do a webinar together and it was one of the most popular at hubspot at the time. Brian halligan has seen the grateful dead more than 100 times. Directly or indirectly, the bay area and the dead s influence there, which is huge, had to have had an influence on the silicon valley startups, he says. Marketing lessons from the grateful dead david meerman scott. If you want your business to go on a long, strange trip in the best possible way this is the.
The book everything i know about business i learned from the grateful dead. In their book marketing lessons from the grateful dead. Since the mid1960s, the band has abandoned standards in branding, building a business model, communication style, marketing and performances all of which are examined in marketing lessons from the grateful dead by david meerman scott and brian halligan. Not only did they pioneer the freemium business model by allowing concert attendees to tape the. Product description the grateful dead broke almost. Brand management marketing lesson from the grateful dead. Brian halligan and david meerman scott have just published marketing lessons from the grateful dead. What bank marketers shouldnt learn from the grateful dead. This is the story of an aging deadhead, who goes to a concert in eugene, oregon, and gets caught up in an adventure that involves him with a greedy irs, a delusional cia, and the grateful dead. Grateful dead archivist headed to dead studies conference. Laurence shurtliff april 19, 1945 may 17, 2006 also spelled lawrence shurtliff and a. The ten most innovative lessons from a long, strange trip by barry barnes and john perry barlow is an interesting book about philosophy and business.
Everything i know about business i learned from the grateful. What every business can learn from the most iconic band in history, david meerman scott and brian halligan identify the taper section as a crucial contributor to increasing the grateful dead s fan base. The following text provides footnotes for grateful dead lyrics. In everything i know about business i learned from the grateful dead, barry barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. Marketing lessons from the grateful dead webinar slideshare. Brian halligan is an american executive and author. We both found that our grateful dead related tweets were generating big interest, same with blog posts. Jerry garcia and his fellow musicians emerged from the nonmaterialistic counterculture of the 1960s to create an exceptionally strong and lucrative brand name that has stood the test of time, and even mr. What lessons can a rock group teach the rest of us about marketing. When it comes to breaking the rules of marketing and rejecting conventional wisdom, david meerman scott literally has written the book. You may not realize it from the music industry of today, but in the 1960s the grateful dead pioneered many social media and inbound marketing concepts that businesses in all industries use today on the web. The standard procedure will be to provide links for words or phrases which might benefit from some elucidation without attempting to give definitive interpretations since thats a very personal endeavor. Ive always thought virgin is a pretty smart brand name as it manages to sound sexy and squeaky clean at the same time.
Note if the content not found, you must refresh this page manually. Loosen up your brand too often companies hold tight to their branding. Shakedown street is the area of a jam band parking lot where the vending takes place. Marketing lessons from the grateful deads reincarnation my daughter convinced me that seeing furthur, the band created by former grateful dead members, would be a good bonding experience. Feb 21, 2020 viral marketing and social networking have arrived on the scene after a long, strange trip indeed. Jul 30, 2010 the grateful dead rock legends, marketing pioneers the grateful dead broke almost every rule in the music industry book. Items sold have included food, beverages and alcoholic beverages, clothing such as tshirts and jewelry, among others. Marketing lessons from the grateful dead business insider. What every business can learn from the most iconic band in history at. Be the first to know about the grateful deads exclusive limitededition releases, breaking news on the band, community events, and so much more. The grateful dead spawned a subculture commonly known as deadheads, folks who nerd out hardcorelike pack up the van and hit a run of shows across the countryfor a decade or two. Content marketing lessons from the grateful dead its always a fun day at jd supra.
Click download or read online button to get grateful dead book now. The dead were true marketing innovators of their time. He was president of grateful dead productions, inc. But a new book says the band were masters of marketing as well. Ahead of their time, the grateful dead make for a great case study in contrarian marketing. I was in the evanston parade on the 4th and there were many, many grateful dead spinoffs marching along from the previous night. Sound marketing principles from an unlikely source, the grateful dead rock group.
Whether you love the grateful dead, hate them or dont really care either way, the band offers a masterclass in marketing, building community and making a lasting impact. They achieved success by doing what most other bands werent doing or by doing the opposite of what others were doing. What every business can learn from the most iconic band in history kindle edition by scott, david meerman, halligan, brian. And now, hes joined together with hubspot ceo brian halligan to author a new book, marketing lessons from the grateful dead. What every business can learn from the most iconic band in history. Get ten of the lessons in this excerpt from marketing lessons from the grateful dead. If inbound marketing has been around for decades, who is an example of a preinternet pioneer. Jan 01, 2011 the book everything i know about business i learned from the grateful dead. Download grateful dead or read grateful dead online books in pdf, epub and mobi format. It is named after the grateful dead song of the same name, and began in the early 1980s in the parking lots at grateful dead concerts. The grateful dead were much more than a bunch of rockandroll geniuses.
Sunkist the softdrink company does the alternative name thing well, yet still sounds fresh and organic even if the product isnt. Marketing and copyright lessons from the grateful dead. Nevertheless, i tried to convey what credit union execs could learn from the grateful dead and jerry garcia. Marketing lessons from the grateful dead explores the phenomenon created by the grateful dead showcasing the extraordinary power of music and the innovations the dead developed to connect and bond with their audience. Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. What every business can learn from the most iconic band in history or any other file from books category. Legal marketing scoop legal marketing for lawyers, law firms, legal professionals. Lost in all this advice, however, are the things that bank marketers shouldnt learn from the grateful dead, like. But i am happy to report that there is also some good news from the world of grateful dead scholarship. Business lessons of the grateful dead the atlantic. David meerman scott and brian halligan present the most compelling case study in the history of social media and inbound marketing. May 26, 2018 for fifty years, the grateful deads iconic brand has endured and still going strong.
The book documents the bands success in creating a unique brand and encouraging a truly engaging fan experience. Written by marketing gurus and lifelong deadheads david meerman scott and brian halligan, marketing lessons from the grateful dead gives you key innovations from the deads approach you can apply to your business. He is ceo and cofounder of hubspot, an inbound marketing and sales software company based in cambridge, massachusetts, and is also a senior lecturer at mit. What every business can learn from the most iconic band in history, authors david meerman scott and brian halligan illustrate how the dead went far beyond being just another touring band to become a cultural movementa way of life. Everything i know about business i learned from the grateful dead. Waltons comments were written for the foreword of marketing lessons from the grateful dead, by david meerman scott and brian halligan. Fellow deadheads, meerman is the author of the new rules of marketing and pr and halligan is ceo and cofounder of marketing software behemoth hubspot.
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